Hard-living singer-guitarist Yuenyong Opakul lent the group's name, image and sleep-deprived lifestyle to the energy drink. Help is at hand × Carabao is an energy drinks company and is the eighth business to sponsor the competition. Singapore, Malaysia terminate high-speed rail project, Hammon makes history by becoming first woman to direct NBA team, Man Utd eye Premier League summit after Liverpool stumble, Strict safety protocols for trio of top badminton events, Neymar laughs off reports of New Year's party for 500, New Zealand end Pakistan defiance for thrilling Test win. Carabao was established 15 years ago and is reportedly the fastest-growing energy drink in south-east Asia. Peter Gutierrez, chief executive of Intercarabao, said “The principal partnership deal agreed with Chelsea for the next three years is a landmark moment for the Carabao brand, and one we’re really excited to activate as we embark on our product launch. We have set up an office in London to expand our sales in the UK and European countries, the demand made possible through our sport-marketing strategy. Carabao's share in the country overtook Red Bull's in 2012, though the Lipovitan-brand beverages of Japan's Taisho Pharmaceutical Co and its local partner Osotspa Co dominate, Euromonitor International Plc data shows. PSG Names Hotel Chain Accor Its Next Jersey Sponsor GambleAware To Launch 'Bet Regret' During ManU-Liverpool Adidas Launches New Boot In Bid To 'Shake Up' Hiking Sector Marketplace Roundup: NRL Partners With Chemist Warehouse Media. Are you in Thailand and feeling low? Carabao recently announced a new three-year partnership deal with Championship club Reading, which includes home and away kit sponsorship, while it … The Singha news is the latest sponsorship renewal from Chelsea. The Bangkok-based company, whose name stems from the Filipino word for buffalo, is starting from a low base in the UK. By subscribing, you accept the terms and conditions in our, ©2021 Bangkok Post Public Company Limited, Carabao seek growth from Chelsea sponsorship. We expect this will be compensated by higher sales from domestic and other Asian markets.". The sponsorship deal with four-time English Premier League champions Chelsea began this summer, and according to a Bangkok press report, it is worth £30 million. The multi-million pound deal includes the option of a further four years, and is the latest in a series of high-profile football partnerships for the brand. Carabao, newly launched in the UK, will see its branding adorn the training kit of the Chelsea first-team squad, Chelsea under-21s and women’s teams. Chelsea sign first training kit sponsorship deal in club history. Carabao, named after the iconic rock band, hopes to increase the share of revenues from abroad to 50% from about a third currently, partly by leveraging its sponsorship of Chelsea, managing director Nutchamai Thanombooncharoen said. “Carabao already sponsors a Premier League club, Chelsea, and a Championship club, Reading. “It’s hoped that as a sponsor, Carabao as a Thai brand will be able to gain international recognition. Newly named the Carabao Cup, the partnership will see the Carabao brand adorn the ribbons of the EFL Cup for three seasons from the 2017/18 season. The deal with Carabao … The competition has been without a sponsor since the deal with credit card service company Capital One ended at the conclusion of last season. Carabao Energy Drinks are now available in major retailers Asda, Morrisons, Sainsburys, Co-op, Spar, BP and WHSmith Travel. Carabao Energy Drinks are now available in major retailers Asda, Morrisons, Sainsburys, Co-op, Spar, BP and WHSmith Travel. 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